What agencies charge, read off their own price pages
924 prices that 629 agencies publish on their own pages, across 10 services, each quoted and dated. The median is £449.50 a month for SEO, £350 a month for PPC and Google Ads, £500 for web design and development.
Read between October 2026 and November 2026. Prices change: each row links to the agency's page so you can check the current one.
Every service
| Service | Prices | Agencies | Usually priced | Median | Middle half | ellul.ai |
|---|---|---|---|---|---|---|
| Web design and development | 236 | 184 | One-off | £500 | £300 to £995 | £495 |
| Website care and maintenance | 34 | 34 | Monthly | £45 a month | £30 to £81.88 | £45 a month |
| App development | 15 | 10 | One-off | £8,500 | £2,374.25 to £11,250 | £8,500 |
| SEO | 351 | 248 | Monthly | £449.50 a month | £297.50 to £800 | £449 a month |
| PPC and Google Ads | 130 | 106 | Monthly | £350 a month | £249 to £683.75 | £349 a month |
| Content and copywriting | 66 | 51 | Per item | £129.50 each | £48 to £282.25 | £129 each |
| CRM and marketing automation | 21 | 20 | One-off | £2,500 | £950 to £3,500 | £2,495 |
| AI policy and governance | 12 | 12 | One-off | £2,500 | £449.50 to £4,250 | £2,495 |
| Lead generation | 25 | 16 | Per item | £22 each | £15 to £95 | £1,995 a month |
| Digital marketing (multi-channel) | 14 | 13 | Monthly | £1,300 a month | £786.25 to £1,950 | £1,295 a month |
Being collected
We deliver these too, but fewer than 5 agencies publish a price we could read yet, so no figure is printed for them: Ecommerce, Bespoke software, Paid social, Social media, AI automation (ours: £1,875), EPOS and booking, IT and cloud, Cyber security, Data and dashboards, Video, Branding, PR, CRO, Amazon, Translation, Reviews, Payments, Accessibility, Affiliate, Influencer.
Questions
How much does web design and development cost?
The median one-off price is £500, across 153 prices from 130 agencies; the middle half sits between £300 and £995. Every price is linked to the page it was read from.
How much does website care and maintenance cost?
The median monthly price is £45 a month, across 34 prices from 34 agencies; the middle half sits between £30 and £81.88. Every price is linked to the page it was read from.
How much does app development cost?
The median one-off price is £8,500, across 8 prices from 8 agencies; the middle half sits between £2,374.25 and £11,250. Every price is linked to the page it was read from.
How much does SEO cost?
The median monthly price is £449.50 a month, across 338 prices from 243 agencies; the middle half sits between £297.50 and £800. Every price is linked to the page it was read from.
How much does PPC and Google Ads cost?
The median monthly price is £350 a month, across 126 prices from 106 agencies; the middle half sits between £249 and £683.75. Every price is linked to the page it was read from.
How much does content and copywriting cost?
The median price per item is £129.50 each, across 36 prices from 31 agencies; the middle half sits between £48 and £282.25. Every price is linked to the page it was read from.
How much does CRM and marketing automation cost?
The median one-off price is £2,500, across 13 prices from 13 agencies; the middle half sits between £950 and £3,500. Every price is linked to the page it was read from.
How much does AI policy and governance cost?
The median one-off price is £2,500, across 11 prices from 11 agencies; the middle half sits between £449.50 and £4,250. Every price is linked to the page it was read from.
Method
- Each price is a sentence an agency published on its own website, read through a fetch service on the date shown, with the page's text hashed (sha256) so the reading can be checked. Nothing is estimated and nothing comes from a survey.
- Each price is filed by how the agency charges it, read from its own words: one-off, monthly, per item (a page, an article, a link or a lead), yearly, or by the day or hour. A sentence that only gives a figure takes the usual basis of its index (a retainer index is monthly).
- The same figure from the same page is counted once. Software licences, hosting, staff pay and survey figures are left out: this index is what an agency charges for its work.
- A second, separate class is what people say they paid: a business owner in a public Reddit thread saying what an agency charged them, what they were quoted, or a provider saying what they charge. Each is read by a person before it counts (salaries, ad budgets, revenue and software fees are refused, each with its reason), links to the comment, and is never mixed into an agency median. A niche can have a page on buyer reports alone once there are 5 of them from at least 3 threads.
- A median is printed only from 5 prices up. "Middle half" is the 25th to 75th percentile.
- Prices are as published: most are "from" prices, some exclude VAT. Read the quote in each row for the agency's own terms.
- Cite as: ellul.ai, Agency price index, read November 2026, https://ellul.ai/prices.
- Licence: you may cite and reuse these figures, and the CSV and JSON files on every price page, with attribution: a link to the page cited. Republishing the tables wholesale without that link is not permitted. The sentence quoted in each reading is the agency's own and stays theirs.
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