What PPC and Google Ads costs
PPC and Google Ads is most often priced by the month. Across 126 monthly prices published by 106 agencies, the median is £350 a month and the middle half sits between £249 and £683.75. 3 one-off prices have a median of £400.
ellul.ai£349 a monthellul.ai charges £349 a month for a flat management fee, a fixed price, £1 under the median of 126 monthly prices.Get this price
Prices above £1,500 sit on the right edge.
Lowest
£49
Median
£350 a month
Highest
£2,000
How agencies price it
| How it is priced | Prices | Median | Middle half | Range |
|---|---|---|---|---|
| One-off | 3 | £400 | £299.50 to £697.50 | £199 to £995 |
| Monthly | 126 | £350 a month | £249 to £683.75 | £49 to £2,000 |
| Per item | 1 | £195 each | £195 to £195 | £195 to £195 |
Every published price
As each agency published it, cheapest first within each basis. Most are "from" prices; read the quote for what is included and whether VAT is added.
| Agency | Price | Basis | What their page says | Read |
|---|---|---|---|---|
| dpom.co.uk | £49 | Monthly | “FROM £49/MO” | Oct 2026 |
| gingerpixels.co.uk | £49 | Monthly | “Affordable Pricing: We offer competitive pricing with an initial setup fee of just £199 and ongoing account optimisation and support for as low as £49 per month.” | Oct 2026 |
| sirensearch.co.uk | £75 | Monthly | “Management prices start from only £75 per month.” | Oct 2026 |
| tryovertime.com | £99 | Monthly | “Overtime) £99–£299 Month to month Continuous” | Oct 2026 |
| wearegetfound.co.uk | £99 | Monthly | “Management starts at £99 a month, month to month, with no lock-ins.” | Nov 2026 |
| xevy.io | £100 | Monthly | “£100 / Monthly” | Oct 2026 |
| brandwin.co.uk | £100 | Monthly | “Transparent Fees starting from £100 per month plus VAT for campaign managment: No hidden costs or vague markups.” | Nov 2026 |
| webdesignbelfast.net | £100 | Monthly | “£100 a month” | Nov 2026 |
| heavyweightdigital.co.uk | £125 | Monthly | “From £125/Month” | Nov 2026 |
| socialmediafairy.co.uk | £144 | Monthly | “£144 ( + VAT) PER MONTH” | Nov 2026 |
| dpom.co.uk | £145 | Monthly | “Google Ads Management Pricing Packages £145” | Oct 2026 |
| dpom.co.uk | £145 | Monthly | “from £145” | Oct 2026 |
| minutes.agency | £145 | Monthly | “20% of ad spend (min £145/mo)” | Nov 2026 |
| countseo.co.uk | £149 | Monthly | “£149/Month” | Oct 2026 |
| monstersites.co.uk | £149 | Monthly | “Monster Sites local SEO plans start from £149 per month on a rolling monthly contract, no long-term lock-in.” | Nov 2026 |
| marketingdone4u.com | £149 | Monthly | “£149” | Nov 2026 |
| seo-kings.co.uk | £150 | Monthly | “From £150/mo for the essentials — Google Business Profile management and on-page work.” | Oct 2026 |
| spotlightstudios.co.uk | £150 | Monthly | “From £150” | Nov 2026 |
| sixpl.com | £150 | Monthly | “£150” | Nov 2026 |
| junedigital.co.uk | £195 | Monthly | “Our PPC packages start from £195/pm - £895 depending on your monthly budget.” | Oct 2026 |
| shoogleppc.co.uk | £199 | Monthly | “Our Google Ads Management Plans From Just £199” | Oct 2026 |
| luxbranding.co.uk | £199 | Monthly | “Our Google Ads Management is £199 a month for up to £5,000 of monthly ad spend: a flat fee, never a percentage of spend.” | Oct 2026 |
| visibility.uk | £199 | Monthly | “monthly fee £199 +vat” | Oct 2026 |
| luxbranding.co.uk | £199 | Monthly | “Management from £199” | Oct 2026 |
| footprintgroup.uk | £200 | Monthly | “MANAGEMENT FEE/MONTH + VAT £200+” | Nov 2026 |
| swiftsync.uk | £200 | Monthly | “Affordable pricing: management from just £200/month” | Oct 2026 |
| 29-design.co.uk | £200 | Monthly | “Starter £200/Month” | Oct 2026 |
| missionsystems.co.uk | £200 | Monthly | “£200 + VAT per month” | Nov 2026 |
| bridge-marketing.co.uk | £200 | Monthly | “Fixed Monthly Fees from £200 & Flexible Agreements” | Nov 2026 |
| dandymarketing.co.uk | £200 | Monthly | “Google Ads management starts at £200 + VAT a month, on a flat monthly fee with no lock-in contract.” | Nov 2026 |
Show the other 100 prices
| Agency | Price | Basis | What their page says | Read |
|---|---|---|---|---|
| westmidlands.theppcpeople.co.uk | £220 | Monthly | “Choose your plan £220mo” | Oct 2026 |
| birminghamppcagency.co.uk | £249 | Monthly | “From £249 a month, set by how much you spend and never a percentage of it.” | Oct 2026 |
| digiharyana.com | £249 | Monthly | “Starting at £249/mo” | Oct 2026 |
| payperclickmanagement.co.uk | £249 | Monthly | “£249 /month” | Nov 2026 |
| icwebdesign.co.uk | £250 | Monthly | “£250” | Nov 2026 |
| blackdot.wales | £250 | Monthly | “£250” | Nov 2026 |
| one2onedigital.co.uk | £250 | Monthly | “(For new and small accounts under £1,000 monthly spend) £250 + VAT” | Nov 2026 |
| primediamarketing.com | £250 | Monthly | “We charge a monthly management fee starting from £250 a month plus VAT, tailored to your ad spend budget.” | Nov 2026 |
| blackdot.wales | £250 | Monthly | “£250” | Nov 2026 |
| searchhog.co.uk | £275 | Monthly | “£275 / month” | Oct 2026 |
| setified.co.uk | £295 | Monthly | “Our Google Ads management packages start from £295+ VAT a month, including a custom built landing page” | Oct 2026 |
| octelis.com | £295 | Monthly | “From £295/month.” | Oct 2026 |
| setified.co.uk | £295 | Monthly | “Our Google Ads management packages start from £295+ VAT a month, including a custom built landing page” | Nov 2026 |
| cooperagency.co.uk | £299 | Monthly | “Minimum £299/month” | Oct 2026 |
| prodigitallabs.com | £299 | Monthly | “from £299/mo” | Oct 2026 |
| fruitcakemedia.co.uk | £299 | Monthly | “Management from £299 per month” | Oct 2026 |
| nautilusmarketing.co.uk | £299 | Monthly | “Our packages range from £299-10,000 per month.” | Oct 2026 |
| fruitcakemedia.co.uk | £299 | Monthly | “Management starts from £299 per month: strategy, keyword research, ad copy, bid management, conversion tracking and a plain-English monthly report from the person actually running your campaign.” | Nov 2026 |
| sonickmarketing.com | £299 | Monthly | “£299/month” | Nov 2026 |
| steviemorris.com | £300 | Monthly | “From £300 per month, which covers up to £3,000/month ad spend with full management.” | Oct 2026 |
| steviemorris.com | £300 | Monthly | “Pricing is from £300/month upwards, depending on scope — typically consultations are a flat fee for depth and timeframe.” | Oct 2026 |
| steviemorris.com | £300 | Monthly | “From £300/month for up to £3,000/month ad spend.” | Oct 2026 |
| steviemorris.com | £300 | Monthly | “Pricing starts from £300 a month, though most consulting engagements are scoped per project.” | Oct 2026 |
| nettlofstockport.com | £300 | Monthly | “£300+VAT/Month” | Nov 2026 |
| victoriamarks.co.uk | £300 | Monthly | “My fees for Google Ads Management starts at £300 per month.” | Nov 2026 |
| steviemorris.com | £300 | Monthly | “Hands-on monthly optimisation, from £300/month.” | Oct 2026 |
| steviemorris.com | £300 | Monthly | “From £300/month.” | Oct 2026 |
| firstplaceseo.co.uk | £300 | Monthly | “£300” | Oct 2026 |
| searchhog.co.uk | £325 | Monthly | “£325 / month Up to £1,000 ad spend” | Oct 2026 |
| bristollocalseo.co.uk | £349 | Monthly | “£349/month” | Oct 2026 |
| valpal.co.uk | £350 | Monthly | “Managed PPC campaigns from as little as £350+VAT per month” | Oct 2026 |
| bristechtonic.co.uk | £350 | Monthly | “From £350 + VAT / month” | Oct 2026 |
| bizymedia.net | £350 | Monthly | “£350/mo” | Nov 2026 |
| bathdigitalstudio.co.uk | £350 | Monthly | “£350” | Nov 2026 |
| oneppcagency.co.uk | £360 | Monthly | “£360” | Oct 2026 |
| dsgnone.com | £395 | Monthly | “Google Ads Management Packages start from only £395 + VAT per month.” | Nov 2026 |
| trueseo.co.uk | £399 | Monthly | “£399” | Nov 2026 |
| mchugh.marketing | £399 | Monthly | “Starts at £399” | Nov 2026 |
| maheerdigital.co.uk | £399 | Monthly | “£399 per month, fixed and published, with no long-term contract” | Nov 2026 |
| andrewgorton.digital | £400 | Monthly | “My PPC management starts from £400 + VAT a month.” | Oct 2026 |
| bristechtonic.co.uk | £400 | Monthly | “From £400 + VAT” | Oct 2026 |
| cotswoldweb.co.uk | £425 | Monthly | “£425” | Nov 2026 |
| dpom.co.uk | £445 | Monthly | “£445/mo” | Oct 2026 |
| ppcgeeks.co.uk | £450 | Monthly | “£450 pcm” | Oct 2026 |
| datadial.net | £450 | Monthly | “Management: £450/month starting (for campaigns up to ~£3,000 spend).” | Nov 2026 |
| prontx.com | £450 | Monthly | “PPC and Google Ads £450 Monthly, rolling Management fee.” | Nov 2026 |
| scalepointdigital.co.uk | £495 | Monthly | “Scalepoint runs geo-targeted Search campaigns with full call and conversion tracking from £495/month, ad spend paid to Google at cost.” | Oct 2026 |
| essexmarketing.co.uk | £495 | Monthly | “Management (£495+/month for SMEs)” | Nov 2026 |
| adsflair.com | £499 | Monthly | “Management starts from £499 a month, depending on your spend and how many campaigns you run, plus a one-time £449 setup.” | Oct 2026 |
| ambitiondigital.co.uk | £499 | Monthly | “£749.00 £499.00/ Per Month” | Nov 2026 |
| jw-digital.co.uk | £500 | Monthly | “JW Digital manages Google Ads from £500/month — and crucially, your ad spend is paid directly to Google and never marked up.” | Oct 2026 |
| ppccompany.co.uk | £500 | Monthly | “£500 / MONTH” | Oct 2026 |
| atlasmkt.co.uk | £500 | Monthly | “PPC management from £500 per month including VAT, on rolling monthly terms after an initial 90 days.” | Oct 2026 |
| digital-tailors-seo.co.uk | £500 | Monthly | “Monthly package prices start from £500.00 PCM.” | Oct 2026 |
| walshandpartners.co.uk | £500 | Monthly | “Packages with us start at £500 per month and increase depending on your business’s competition.” | Nov 2026 |
| harrisonmann.co.uk | £500 | Monthly | “Management fee from £500/month plus your ad spend (typically £300 to £2,000/month for local campaigns).” | Nov 2026 |
| kevinredfern.co.uk | £500 | Monthly | “£500 to £1,500 a month That's what most of my clients pay, with £500 as the minimum.” | Nov 2026 |
| bigwave.co.uk | £525 | Monthly | “Monthly Management Fee: £525” | Oct 2026 |
| opace.agency | £550 | Monthly | “After that, our minimum monthly management fee is £550, which covers ongoing optimisation, reporting, and strategic adjustments.” | Oct 2026 |
| creativesweet.net | £550 | Monthly | “£550/” | Nov 2026 |
| aspiredigitalmarketing.co.uk | £649.99 | Monthly | “NO SET UP FEES, NO MINIMUM TERM CONTRACT & 30 DAY MONEY BACK GUARANTEE. £649.99” | Oct 2026 |
| whymatters.co.uk | £650 | Monthly | “Published price: from £650 a month plus VAT.” | Oct 2026 |
| whymatters.co.uk | £650 | Monthly | “Our PPC management starts from £650 a month plus VAT, and we confirm the fee after the account review, based on your ad spend and the work involved.” | Nov 2026 |
| townmedialabs.com | £650 | Monthly | “Monthly management fees start from GBP 650 for accounts spending up to GBP 5,000/month in ad budget.” | Oct 2026 |
| pledgeconsultancy.co.uk | £695 | Monthly | “Management fee from £695” | Nov 2026 |
| dpom.co.uk | £695 | Monthly | “from £695” | Oct 2026 |
| growthline.co.uk | £750 | Monthly | “Ours is here: management starts at £750 a month, and the exact fee is tailored to your account — what it needs, how much runs through it, and the work involved.” | Oct 2026 |
| herdmarketing.co.uk | £750 | Monthly | “At Herd Marketing, Google Ads management starts from £750 per month.” | Oct 2026 |
| terrieragency.com | £750 | Monthly | “Management fees start from £750 a month and the bands are on the paid media pricing page.” | Oct 2026 |
| magnifylab.com | £750 | Monthly | “PPC management fees start from £750 per month.” | Oct 2026 |
| bigg.co.uk | £750 | Monthly | “Minimum £750/month” | Nov 2026 |
| growthline.co.uk | £750 | Monthly | “GrowthLine runs Google Ads for UK law firms and is measured on cost per enquiry, with management fees from £750 a month.” | Nov 2026 |
| growroom.agency | £850 | Monthly | “Our PPC retainers typically start at around £850 per month.” | Oct 2026 |
| visionary-marketing.co.uk | £850 | Monthly | “£850/mo Or 10% of ad spend, whichever is greater, on top of ad spend” | Oct 2026 |
| bwdigitalmarketing.co.uk | £850 | Monthly | “£850 per month (min.” | Nov 2026 |
| thelegallab.co.uk | £895 | Monthly | “from £895” | Oct 2026 |
| tynesidemarketing.co.uk | £950 | Monthly | “Two separate bills: our PPC management starts from £950 a month as a single channel, and your media spend sits on top of that, billed directly by Google, not by us.” | Oct 2026 |
| bonsandfrazer.com | £995 | Monthly | “We charge a fixed fee of £995/month precisely for this reason — you scale, our fee stays flat, the upside is yours.” | Oct 2026 |
| happyppc.co.uk | £1,000 | Monthly | “Google Ads management from £1000* per month.” | Oct 2026 |
| thepursuitagency.com | £1,000 | Monthly | “From £1,000 a month” | Nov 2026 |
| derekbooth.co.uk | £1,000 | Monthly | “£1000/mo” | Nov 2026 |
| trio-media.co.uk | £1,000 | Monthly | “Our Google Ads management starts at £1,000 per month and increases depending on your ad spend and the complexity of your setup” | Nov 2026 |
| darkhorse.co | £1,250 | Monthly | “Our PPC campaigns start at £1,250 per month, though the fee will vary based on how many hours you invest in.” | Oct 2026 |
| adsmithdigital.co.uk | £1,495 | Monthly | “From £1,495 per month Lead Gen Package” | Oct 2026 |
| ppcchief.com | £1,500 | Monthly | “PPC Chief charges flat fees of £1,500/month (Growth) or £2,500/month (Scale), with no percentage of spend.” | Oct 2026 |
| damteq.co.uk | £1,500 | Monthly | “Our PPC services start from around £1,500 – £2,000/month +VAT.” | Oct 2026 |
| whitehat-seo.co.uk | £1,500 | Monthly | “Whitehat SEO London £1,500–£4,500/mo Boutique B2B + HubSpot CRM Google Partner” | Oct 2026 |
| clear-click.com | £1,500 | Monthly | “Clear Click's paid media management starts from £1,500 a month plus VAT.” | Oct 2026 |
| damteq.co.uk | £1,500 | Monthly | “Our PPC services start from around £1,500 – £2,000/month +VAT.” | Oct 2026 |
| webdesignchoice.co.uk | £1,500 | Monthly | “Our more aggressive SEO strategies and implementation usually run from around £5K a month, and our paid search management runs from around £1.5K monthly.” | Oct 2026 |
| addictivedigital.co.uk | £1,500 | Monthly | “At ADdictive Digital, we offer flexible pricing: our standard fee is a minimum monthly retainer starting from £1500 or 10% of your media spend, whichever is higher.” | Oct 2026 |
| damteq.co.uk | £1,500 | Monthly | “Our PPC services start from around £1,500 – £2,000/month +VAT.” | Oct 2026 |
| ppcchief.com | £1,500 | Monthly | “£1,500” | Nov 2026 |
| social-surge.co.uk | £1,650 | Monthly | “Social Surge charges flat fees only: Google Ads management £1,650/month, Meta Ads £1,650/month, combined Google + Meta £2,250/month, ad-hoc consulting £150/hour, and AI performance infrastructure from £1,105/month inc...” | Oct 2026 |
| unlockgrowth.co.uk | £1,850 | Monthly | “£1,850/month (no VAT)” | Oct 2026 |
| judeluxe.com | £2,000 | Monthly | “Fixed monthly fees from £2,000, priced on catalogue complexity and workload rather than on ad spend.” | Oct 2026 |
| shoogleppc.co.uk | £199 | One-off | “£199 Fixed Fee” | Oct 2026 |
| bristechtonic.co.uk | £400 | One-off | “One-off £400 + VAT onboarding fee” | Oct 2026 |
| bonsandfrazer.com | £995 | One-off | “a fixed fee of around £995 plus at least £1,000 of ad spend” | Oct 2026 |
| footprintgroup.uk | £195 | Per item | “Weekly campaign optimisation, monthly performance review and transparent reporting — impressions, clicks, conversions and cost per lead, clearly presented. £195” | Nov 2026 |
Questions
How much does PPC and Google Ads cost?
PPC and Google Ads is most often priced by the month. Across 126 monthly prices published by 106 agencies, the median is £350 a month and the middle half sits between £249 and £683.75. 3 one-off prices have a median of £400.
Where do these prices come from?
130 are sentences agencies published on their own websites (106 agencies, read between October 2026 and November 2026). Each row links to the page it was read from.
How this is measured: method. Reuse: licence. Cite as: ellul.ai, PPC and Google Ads: published agency prices, read November 2026, https://ellul.ai/prices/ppc.
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