ellul.ai / Services / Apps and software
App MVP (iOS and Android)
A first version to put in front of real users.
One fixed fee. Never by the hour. That is the same as the median of 8 published prices.
- One codebase for iOS and Android
- Up to 8 screens, login and payments
- Published to both app stores
- Code and accounts in your name
How long: 6 to 10 weeks
What other agencies charge for app development
| Who | Price | Basis | Source |
|---|---|---|---|
| ellul.ai | £8,500 | One-off | Fixed, this page |
| Market median | £8,500 | One-off | 8 published prices, middle half £2,374.25 to £11,250 |
| appin500.co.uk | £500 | One-off | their page read Nov 2026 |
| getcracking.app | £2,499 | One-off | their page read Nov 2026 |
| studioliddell.com | £7,000 | One-off | their page read Oct 2026 |
| goodcore.co.uk | £10,000 | One-off | their page read Oct 2026 |
| foresightmobile.com | £15,000 | One-off | their page read Oct 2026 |
| rockingtech.co.uk | £25,000 | One-off | their page read Oct 2026 |
Prices as each agency publishes them on its own site, read November 2026. Most are "from" prices. All 8 with sources.
How many people are asking for it
709 posts on Reddit asked to hire someone for app MVP (iOS and Android) between November 2025 and November 2026, 183 of them in the last 90 days, most on r/freelance_forhire, r/forhire, r/slavelabour. Three of them: request 1, request 2, request 3. Every service ranked. These are businesses looking to buy each service, not jobs we are offering: ellul.ai sells these services and does not recruit through this site.
You pay separately, at cost
- Apple Developer Program membership, paid to Apple each year
- Google Play developer registration, paid to Google once
- Store commission on in-app purchases and subscriptions
- Hosting, database and payment processing fees, on your own accounts
What you supply
- Your screen list, content and branding
- Apple and Google developer accounts in your name, or the details to open them
- A payment provider account in your name
What the price does not cover
- Up to 8 screens; more screens or features are quoted
- Apple and Google review every app and decide whether it is published
- Maintenance and updates after launch are not included
The rules that apply
- Apple's App Store Review Guidelines say features or content unlocked inside an app use Apple's in-app purchase (3.1.1), while physical goods or services used outside the app use other payment methods (3.1.3(e)). Apple Developer: App Store Review Guidelines
- Apple's guidelines (5.1.1(v)) say an app that lets people create an account must also offer account deletion within the app. Apple Developer: App Store Review Guidelines
- Google Play's User data policy says an app that lets users create an account must let them request its deletion both inside the app and through a web link. Play Console Help: Understanding Google Play's app account deletion requirements
How it works
Pick what you need
Choose a service and leave your details.
Get your fixed price
A written scope and price by email within a day.
Work gets done
Done in-house, once you approve the scope.
Questions
How much does app MVP (iOS and Android) cost?
App MVP (iOS and Android) costs £8,500 at ellul.ai, a fixed price agreed in writing before work starts. Other agencies publish a median of £8,500 for app development (8 prices, middle half £2,374.25 to £11,250).
What is included?
One codebase for iOS and Android. Up to 8 screens, login and payments. Published to both app stores. Code and accounts in your name.
What is not included in the price?
You pay these directly, at cost: Apple Developer Program membership, paid to Apple each year. Google Play developer registration, paid to Google once. Store commission on in-app purchases and subscriptions. Hosting, database and payment processing fees, on your own accounts.
What do you need from me?
Your screen list, content and branding. Apple and Google developer accounts in your name, or the details to open them. A payment provider account in your name.
What does it not cover?
Up to 8 screens; more screens or features are quoted. Apple and Google review every app and decide whether it is published. Maintenance and updates after launch are not included.
Which rules apply to app MVP (iOS and Android)?
Apple's App Store Review Guidelines say features or content unlocked inside an app use Apple's in-app purchase (3.1.1), while physical goods or services used outside the app use other payment methods (3.1.3(e)). (Apple Developer: App Store Review Guidelines) Apple's guidelines (5.1.1(v)) say an app that lets people create an account must also offer account deletion within the app. (Apple Developer: App Store Review Guidelines) Google Play's User data policy says an app that lets users create an account must let them request its deletion both inside the app and through a web link. (Play Console Help: Understanding Google Play's app account deletion requirements)
How many people are looking for app MVP (iOS and Android)?
709 posts on Reddit asked to hire someone for app MVP (iOS and Android) between November 2025 and November 2026, 183 of them in the last 90 days, most on r/freelance_forhire, r/forhire, r/slavelabour. Every service ranked the same way: https://ellul.ai/demand
How long does it take?
6 to 10 weeks. The written scope gives the timeline before anything starts.
Is it charged by the hour?
No. ellul.ai never charges by the hour or the day. The price is fixed against the written scope.
Get a fixed price for app MVP (iOS and Android).
In writing within one business day.
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