What lead generation costs
Lead generation is most often priced per item. Across 19 prices per item published by 10 agencies, the median is £22 each and the middle half sits between £15 and £95. 6 monthly prices have a median of £2,000 a month.
Prices above £150 sit on the right edge.
How agencies price it
| How it is priced | Prices | Median | Middle half | Range |
|---|---|---|---|---|
| Monthly | 6 | £2,000 a month | £1,350 to £2,422.75 | £500 to £2,500 |
| Per item | 19 | £22 each | £15 to £95 | £6 to £250 |
Every published price
As each agency published it, cheapest first within each basis. Most are "from" prices; read the quote for what is included and whether VAT is added.
| Agency | Price | Basis | What their page says | Read |
|---|---|---|---|---|
| vincentgrowthpartners.co.uk | £500 | Monthly | “LinkedIn SDR Starter: £500/month” | Oct 2026 |
| capesolutionsuk.com | £1,200 | Monthly | “The price is a one-off £1,500 setup fee per seat, followed by an all-inclusive monthly fee of £1,200–£1,600.” | Oct 2026 |
| bambinoagency.com | £1,800 | Monthly | “Starting price From £1,800/mo (fractional) From £3,500/mo (full-time) From £800/mo” | Oct 2026 |
| saleshype.co.uk | £2,200 | Monthly | “From £2,200/mo · part-time or full-time · no setup fee” | Oct 2026 |
| pearllemonleads.com | £2,497 | Monthly | “Cold Email (£2,497+ Per Month)” | Oct 2026 |
| orrjo.com | £2,500 | Monthly | “ORRJO charges a fixed monthly fee from £2,500 that covers SDR time, tech stack, data and reporting, with no hidden extras.” | Oct 2026 |
| boilerguide.co.uk | £6 | Per item | “We only charge you for the leads you want to buy which start at just £6 per lead.” | Oct 2026 |
| roof-repairs.uk | £10 | Per item | “Leads Do Work pricing (typical): most roofing leads fall between £10–£35, depending on job type and location.” | Oct 2026 |
| lurvodigital.com | £10 | Per item | “General mortgage leads are priced between £10 and £45 per lead.” | Oct 2026 |
| digitalroo.co.uk | £10 | Per item | “Our current mortgage lead prices range from £10 – £65 per lead.” | Oct 2026 |
| affly.co.uk | £15 | Per item | “Verified boiler leads from £15” | Oct 2026 |
| leadpronto.co.uk | £15 | Per item | “Mortgage protection leads start from £15.” | Oct 2026 |
| leadpronto.co.uk | £15 | Per item | “Life insurance leads start from £15 per lead.” | Oct 2026 |
| leadpronto.co.uk | £15 | Per item | “Window and door leads start from £15, with booked appointments from £130” | Oct 2026 |
| seawavemedia.com | £20 | Per item | “Buy Insurance Leads UK | Exclusive from £20/Lead | Seawave Media” | Oct 2026 |
| leadpronto.co.uk | £22 | Per item | “Boiler leads start from £22.” | Oct 2026 |
| seawavemedia.com | £25 | Per item | “Basic PMI Data Leads From £25 per lead 5-10%” | Oct 2026 |
| moneyhelpdesk.com | £30 | Per item | “SEO leads have no advertising costs and are sold upfront for a set fee. For equity release leads, the average daily advertising cost per lead generated is £80* and we charge £30 for every genuine enquiry generated (le...” | Nov 2026 |
| poweredleads.co.uk | £45 | Per item | “PoweredLeads Accepted homeowner solar enquiry From £45 per accepted lead One installer per agreed solar area.” | Oct 2026 |
| lifeleads.uk | £60 | Per item | “£60” | Oct 2026 |
| leadpronto.co.uk | £130 | Per item | “FROM £130” | Oct 2026 |
| leadpronto.co.uk | £130 | Per item | “£130” | Oct 2026 |
| leadpronto.co.uk | £130 | Per item | “Booked boiler appointments start from £130, a rejection policy is included in every campaign, and there is no long-term contract and no notice period.” | Oct 2026 |
| leadpronto.co.uk | £150 | Per item | “Our commercial solar campaigns run from £150 per lead, with booked appointments from £250” | Oct 2026 |
| leadpronto.co.uk | £250 | Per item | “£250” | Oct 2026 |
Questions
How much does lead generation cost?
Lead generation is most often priced per item. Across 19 prices per item published by 10 agencies, the median is £22 each and the middle half sits between £15 and £95. 6 monthly prices have a median of £2,000 a month.
Where do these prices come from?
25 are sentences agencies published on their own websites (16 agencies, read between October 2026 and November 2026). Each row links to the page it was read from.
How this is measured: method. Reuse: licence. Cite as: ellul.ai, Lead generation: published agency prices, read November 2026, https://ellul.ai/prices/lead-generation.
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