AI automation for hockey agencies
Most hockey agents lose hours every week to admin instead of looking after their players: enquiries to answer, contracts to move, paperwork that repeats itself every signing and every trade.
ellul.ai builds private AI systems that take that work on. Software engineered around your agency and owned by you, not another platform subscription.
Reading the market and looking after your players stay yours. The paperwork and chasing around them are what we remove.
The work that eats the week
- First replies to player, family and team enquiries that wait until late evening
- Contract seasons compressing a year of paperwork into weeks
- Trade deadlines turning admin backlog into real risk
- Junior and college family updates handled one call at a time
- Equipment and endorsement admin chased manually
- Client records only as current as your last quiet Sunday
What we automate
A front desk that answers
Enquiries answered intelligently in minutes, around the clock, with the ones that matter pushed straight to you.
Contract admin on rails
Agreements, deal sheets and renewal dates prepared and tracked automatically, ready before deadline pressure arrives.
An operator for the client book
An always-on AI operator logs every touchpoint, keeps follow-ups moving and gives you a clean daily view of the whole book.
Each of these maps to the studio's core services: workflow automation, agents and operators, and front desk AI, scoped to your firm.
Engineered, not improvised
You own it
Real, versioned, monitored software on accounts you control, with full IP assignment. Not a no-code flow rented from a platform.
Guardrails by default
Sandboxing, approval gates and a full audit log ship as standard, built on patent-pending work in AI-agent security.
Measured against a number
Every engagement starts by agreeing the KPI it will move: hours saved, response time, error rate. The pilot proves it before you roll out.
The proof is AI systems running in production today. See the work.
Common questions
Where does our client data live?
On accounts you own, with audit logs as standard. Nothing is shared or used to train anything. Confidentiality is built in, not bolted on.
Do we need to learn new software?
No. The AI works around your existing inbox, phone and tools. The result is less to do, not more to manage.
What is the first step?
A free 30-minute consultation with the engineer who would build it: an honest read on what is worth automating in your agency.
Start with a straight answer
A free 30-minute consultation with the engineer who would build it: what is worth automating for hockey agents, what is not, and where to start. Or scope it instantly with the AI on the homepage.