AI automation for fine wine merchants
Sourcing the right wine and knowing which collector wants it, and the relationships behind it, is the whole job and not something to hand to software.
The scaffolding around it is another story: running allocation campaigns, keeping collectors followed up, coordinating bonded storage and delivery, and handling valuations and cellar management. ellul.ai builds private AI systems that run that scaffolding for you.
The palate, the sourcing and the collector relationship stay yours. Allocations, follow-up and logistics are what we automate.
The scaffolding behind every allocation
- Allocation offers sent and chased collector by collector
- Private clients followed up only when the week allows
- Bonded storage and delivery coordinated over email chains
- Valuations and cellar positions assembled by hand
- En primeur campaigns run against the clock every year
- Enquiries arriving at all hours, answered when possible
What we automate
Allocations that run themselves
Allocation offers matched to collectors, sent and chased automatically, turning a campaign into a same-day shortlist of takers.
Collectors kept warm
Private clients followed up and updated automatically on the wines they care about, without the manual round of emails.
Storage and delivery on rails
Bonded storage, delivery and paperwork coordinated automatically, with a clean position for every client on demand.
Each of these maps to the studio's core services: workflow automation, agents and operators, and front desk AI, scoped to your firm.
Engineered, not improvised
You own it
Real, versioned, monitored software on accounts you control, with full IP assignment. Not a no-code flow rented from a platform.
Guardrails by default
Sandboxing, approval gates and a full audit log ship as standard, built on patent-pending work in AI-agent security.
Measured against a number
Every engagement starts by agreeing the KPI it will move: hours saved, response time, error rate. The pilot proves it before you roll out.
The proof is AI systems running in production today. See the work.
Common questions
Client and cellar information is private. Where does it live?
On accounts you own with audit logs standard. Client and cellar details are never shared and never used to train anything.
Our business is relationships. What is there to automate?
The palate and the relationship are yours. The allocation admin, follow-up and logistics are the same machinery every time, and that machinery is what we remove.
How do we begin?
A free 30-minute consultation with the architect who would build it: which parts of your business are worth automating first.
Start with a straight answer
A free 30-minute consultation with the engineer who would build it: what is worth automating for fine wine merchants, what is not, and where to start. Or describe the work and get a written scope and fixed quote within one business day.