{"service":{"id":"seo-penalty-recovery","name":"Traffic drop and Google penalty recovery","url":"https://ellul.ai/services/seo-penalty-recovery"},"ellul_ai":{"price":495,"currency":"GBP","basis":"one-off","unit":null,"includes":["Traffic drop traced against Google updates and Search Console","Manual actions, technical faults and content issues found","Technical causes fixed on the site, with a plan for the rest","Reconsideration request filed if needed: Google decides"],"time":"2 to 3 weeks"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":2,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[{"provider":"Marie Haynes Consulting (Ontario)","url":"https://www.mariehaynes.com/services/","figure":500,"currency":"USD","gbp":375,"basis":"one-off","unit":null,"kind":"agency","quote":"Order Traffic Drop Assessment ($500)"},{"provider":"Click Intelligence (Standard tier)","url":"https://www.clickintelligence.com/seo/seo-audit/google-penalty-recovery/","figure":600,"currency":"GBP","gbp":600,"basis":"one-off","unit":null,"kind":"agency","quote":"Standard: From £600 Per Audit (30 days delivery; tiers rise with the number of referring domains: Premium from £750, Elite from £1,500, Pro from £2,500)"}],"facts":{"pay_separately":[],"needs_from_you":["Owner or full access to your Google Search Console property","Admin access to your website or CMS","Access to your analytics, and dates of any site changes"],"limits":["Google decides any review and how fast traffic returns; the fee covers the work, not the outcome","Link removal outreach and a disavow file for a link penalty are quoted separately","Causes that are not technical are planned, not carried out, in this price"],"rules":[{"fact":"Google says a manual action is issued when a human reviewer finds pages breaking its spam policies; once fixed, a review is requested in Search Console and most take several days or weeks.","source_name":"Google Search Console Help: Manual Actions report","source_url":"https://support.google.com/webmasters/answer/9044175"},{"fact":"Google says its core updates do not target specific sites, changes can take several months to register, and there is no promise that site changes bring a noticeable impact.","source_name":"Google Search Central: Google Search's core updates","source_url":"https://developers.google.com/search/docs/appearance/core-updates"}],"cheaper_route":[{"fact":"Google Search Console is a free Google service for monitoring, maintaining and troubleshooting how a site appears in Google Search, which a site owner can check first.","source_name":"Google Search Console Help: About Search Console","source_url":"https://support.google.com/webmasters/answer/9128668"}]},"not_counted":[{"provider":"Assertive Media","url":"https://www.assertive-media.co.uk/digital-marketing/seo/google-manual-action-penalty-recovery-services/","figure":150,"currency":"GBP","basis":"hourly","unit":null,"kind":"agency","quote":"FAQ 'How much will it cost?': manual action recovery work is \"billed at £150-£200 per hour\"","why":"a different basis, unit or currency"},{"provider":"Assertive Media","url":"https://www.assertive-media.co.uk/digital-marketing/seo/google-manual-action-penalty-recovery-services/","figure":2000,"currency":"GBP","basis":"monthly","unit":null,"kind":"agency","quote":"Same FAQ answer: or on a \"retainer basis of around £2,000 - £4,000 a month\", \"subject to the level of work required\"","why":"a different basis, unit or currency"}]}