{"service":{"id":"reviews-reputation","name":"Google reviews and reputation","url":"https://ellul.ai/services/reviews-reputation"},"ellul_ai":{"price":75,"currency":"GBP","basis":"monthly","unit":null,"includes":["Review requests set up to go to every customer after a job","Every new Google review answered within two working days","Reviews that break Google's rules flagged to Google to decide","Monthly report of new reviews, rating and replies"],"time":"Monthly, rolling"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":4,"median_gbp":72.75,"p25_gbp":65.625,"p75_gbp":107.25},"counted":[{"provider":"BrightLocal (Grow plan)","url":"https://www.brightlocal.com/pricing/","figure":65,"currency":"USD","gbp":48.75,"basis":"monthly","unit":null,"kind":"platform","quote":"Grow: $49 USD / mo with annual billing ($584 billed annually), or $65 USD/mo billed monthly. Includes \"Monitor and respond to customer reviews across multiple sites\" and \"Get customer reviews via email, SMS, and in-store campaigns.\""},{"provider":"NiceJob (Starter)","url":"https://get.nicejob.com/pricing","figure":95,"currency":"USD","gbp":71.25,"basis":"monthly","unit":null,"kind":"platform","quote":"Starter $95 per month, USD. Includes \"Reviews - SMS & email review requests\"."},{"provider":"GatherUp (Local Businesses)","url":"https://www.gatherup.com/pricing/","figure":99,"currency":"USD","gbp":74.25,"basis":"monthly","unit":null,"kind":"platform","quote":"Local Businesses $99 /month, billed annually, one location."},{"provider":"The HOTH (Review and Reputation Management, Starter)","url":"https://www.thehoth.com/review-and-reputation-management","figure":275,"currency":"USD","gbp":206.25,"basis":"monthly","unit":null,"kind":"agency","quote":"Starter $275 /Location. For a single location. (The HOTH's local services page lists it as \"$275 / month\", priced per month per location.)"}],"facts":{"pay_separately":["Any review-request software or text message fees, paid to the provider"],"needs_from_you":["Owner or manager access to your Google Business Profile","Your customer list or booking system, so a request goes after each job","How you want complaints and refund requests answered"],"limits":["One location; each further location has its own fee","Google decides whether a flagged review comes down","No number of new reviews or rating can be promised"],"rules":[{"fact":"Since 6 April 2025 the UK's Digital Markets, Competition and Consumers Act 2024 bans fake consumer reviews, reviews that conceal they were incentivised, and hiding negative reviews while publishing positive ones.","source_name":"Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13","source_url":"https://www.legislation.gov.uk/ukpga/2024/13/schedule/20"},{"fact":"Google's review policy bans offering incentives such as payment, discounts or free goods for reviews, and discouraging negative reviews or selectively asking customers for positive ones.","source_name":"Google Maps user contributed content policy: Fake engagement","source_url":"https://support.google.com/contributionpolicy/answer/7400114"}],"cheaper_route":[{"fact":"Google gives each Business Profile its own link and QR code for requesting reviews, which the owner can send by email, WhatsApp or a Facebook post, or print for the shop.","source_name":"Google Business Profile Help: Create a Google link or QR code to request reviews","source_url":"https://support.google.com/business/answer/16816815"}]},"not_counted":[]}