{"service":{"id":"product-feed-management","name":"Product feeds for Google and AI shopping","url":"https://ellul.ai/services/product-feed-management"},"ellul_ai":{"price":395,"currency":"GBP","basis":"monthly","unit":null,"includes":["Merchant Centre feed set up and errors fixed weekly","Titles, attributes and GTINs improved for search","Feed sent to ChatGPT shopping once OpenAI accepts you","Monthly report on disapprovals, clicks and sales"],"time":"Monthly, rolling"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":3,"median_gbp":374.25,"p25_gbp":234.625,"p75_gbp":562.125},"counted":[{"provider":"DPOM (Starfeed add-on)","url":"https://www.dpom.co.uk/google-shopping-ecommerce/","figure":95,"currency":"GBP","gbp":95,"basis":"monthly","unit":null,"kind":"agency","quote":"Starfeed: £95 + VAT a month on Starter and Lite (feed optimisation; included with Standard and Elite)"},{"provider":"NX-Feed (Managed Google Shopping plan)","url":"https://www.nx-feed.com/pricing","figure":499,"currency":"USD","gbp":374.25,"basis":"monthly","unit":null,"kind":"platform","quote":"Managed Google Shopping, $499 per month: \"White-glove professional management service\""},{"provider":"ZATO PPC Marketing Agency (Feed Management, 1 to 500 SKUs)","url":"https://zatomarketing.com/google-merchant-center-management","figure":1000,"currency":"USD","gbp":750,"basis":"monthly","unit":null,"kind":"agency","quote":"Feed Management, 1 to 500 SKUs: $1,000/mo. \"Both tiers are flat-rate monthly retainers, no tickets, no hourly billing, no surprises.\""}],"facts":{"pay_separately":["Any feed software licence, paid to the vendor directly","Your Google Ads spend, if you run Shopping ads, paid to Google directly"],"needs_from_you":["Admin access to your store and your Merchant Center account","Correct GTINs, prices and stock levels for your products","Your shipping and returns terms"],"limits":["Google decides approval and where products show; the fee covers the work","OpenAI decides which shops ChatGPT shopping accepts","Paid Shopping ad campaigns are not managed under this fee"],"rules":[{"fact":"Google's Merchant Center product data rules say a product that has a manufacturer-assigned GTIN and is submitted without it could be disapproved.","source_name":"Google Merchant Center Help: GTIN [gtin]","source_url":"https://support.google.com/merchants/answer/6324461"}],"cheaper_route":[{"fact":"Shopify's Google & YouTube app is free to install and syncs a store's products, deals and shipping to Merchant Center.","source_name":"Shopify App Store: Google & YouTube","source_url":"https://apps.shopify.com/google"}]},"not_counted":[{"provider":"designbox (Feed and Merchant Centre setup)","url":"https://www.designbox.co.uk/google-shopping-ads/","figure":499,"currency":"GBP","basis":"one-off","unit":null,"kind":"agency","quote":"Feed & Merchant Centre setup: £499 one-off (Merchant Centre setup, feed connection and cleaning, free listings claimed, disapprovals fixed)","why":"a different basis, unit or currency"}]}