{"service":{"id":"microsoft-ads","name":"Microsoft (Bing) ads","url":"https://ellul.ai/services/microsoft-ads"},"ellul_ai":{"price":495,"currency":"GBP","basis":"monthly","unit":null,"includes":["Campaigns imported from Google Ads and tuned for Bing","Microsoft UET tag and conversion goals set up","Bids, keywords and negative keywords managed weekly","Monthly report beside your Google Ads results"],"time":"Monthly, rolling"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":4,"median_gbp":506.25,"p25_gbp":412.5,"p75_gbp":616.875},"counted":[{"provider":"Click Intelligence (UK)","url":"https://www.clickintelligence.co.uk/paid-search/bing-ppc","figure":300,"currency":"GBP","gbp":300,"basis":"monthly","unit":null,"kind":"agency","quote":"Our Management Fee (Min £300) (30%) £300; One off set up cost £250."},{"provider":"One PPC Agency (UK)","url":"https://oneppcagency.co.uk/microsoft-ads-agency-2","figure":450,"currency":"GBP","gbp":450,"basis":"monthly","unit":null,"kind":"agency","quote":"Starter, £450/month + VAT, 5 hours per month: A focused plan to launch Microsoft Ads alongside Google Ads."},{"provider":"WebFX","url":"https://www.webfx.com/ppc/pricing/","figure":750,"currency":"USD","gbp":562.5,"basis":"monthly","unit":null,"kind":"agency","quote":"PPC Services Starting at $750/month; \"Bing PPC Networks\" is listed as included."},{"provider":"Whitehat SEO","url":"https://www.whitehat-seo.co.uk/digital-services-pricing","figure":780,"currency":"GBP","gbp":780,"basis":"monthly","unit":null,"kind":"agency","quote":"PPC Management | From £780/mo (ad spend extra; Microsoft Ads named among the platforms covered)"}],"facts":{"pay_separately":["Your Microsoft Advertising spend, paid to Microsoft directly"],"needs_from_you":["Access to your Google Ads and Microsoft Advertising accounts","Access to your site, or its tag manager, to add the UET tag","A payment method on your Microsoft Advertising account"],"limits":["Needs a Google Ads account to import from; a fresh build is quoted","Microsoft decides ad approval and delivery; results are not promised","Landing page changes are not included"],"rules":[{"fact":"Since 5 February 2026, PECR Schedule A1 sets when a site may store or read information on a visitor's device: with clear information and consent, or under exceptions for necessary, statistical, appearance and emergency uses, none of which names advertising.","source_name":"Privacy and Electronic Communications (EC Directive) Regulations 2003, Schedule A1","source_url":"https://www.legislation.gov.uk/uksi/2003/2426/schedule/A1"}],"cheaper_route":[]},"not_counted":[]}