{"service":{"id":"loyalty-referral-programme","name":"Loyalty and referral programme setup","url":"https://ellul.ai/services/loyalty-referral-programme"},"ellul_ai":{"price":395,"currency":"GBP","basis":"one-off","unit":null,"includes":["Smile.io, LoyaltyLion or similar app set up","Points, rewards and VIP tiers set to your margins","Refer-a-friend rewards and tracking switched on","Widget styled and launch email written"],"time":"3 to 5 days"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":2,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[{"provider":"PeoplePerHour seller (United Kingdom)","url":"https://www.peopleperhour.com/hourlie/email-referral-program-setup-launch-system/1100503","figure":300,"currency":"GBP","gbp":300,"basis":"one-off","unit":null,"kind":"marketplace","quote":"Email Referral Program Setup & Launch System, £300: Setup of a complete email referral workflow. Referral email automation built inside buyer's email platform. Trigger setup for referral invites and reminders."},{"provider":"Campaign Creators (Smile.io Loyalty Program setup)","url":"https://www.campaigncreators.com/products/smileio-loyalty-program","figure":2250,"currency":"USD","gbp":1687.5,"basis":"one-off","unit":null,"kind":"agency","quote":"Product starting at: $2,250 (app installation and configuration, branding, migration from an existing programme, Shopify widget, points earning and redemption logic, referral rewards, 1 hour of training)"}],"facts":{"pay_separately":["The loyalty app's plan, paid to Smile.io, LoyaltyLion or similar directly","The cost of the rewards your customers redeem, such as discounts"],"needs_from_you":["Admin access to your store","Your margins and how much you are willing to give back in rewards","Your logo, colours and tone for the widget and launch email"],"limits":["Repeat orders depend on your customers; no one can promise a lift","Referral invites go from your customers' own links, not bulk emails sent by the shop","One shop and one loyalty app"],"rules":[{"fact":"Since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 (Schedule 20) bans commissioning a fake consumer review or one that conceals the fact it has been incentivised, and publishing reviews in a misleading way, such as removing negative ones while publishing positive ones.","source_name":"Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13","source_url":"https://www.legislation.gov.uk/ukpga/2024/13/schedule/20"}],"cheaper_route":[{"fact":"Smile.io's Free plan includes points and referrals for up to 200 monthly orders; VIP tiers need a paid plan.","source_name":"Smile.io pricing","source_url":"https://smile.io/pricing"}]},"not_counted":[{"provider":"Numinix (LoyaltyLion installation)","url":"https://www.numinix.com/loyaltylion-rewards-loyalty-for-shopify-1996","figure":50,"currency":"USD","basis":"one-off","unit":null,"kind":"agency","quote":"Hosted Installation +$50.00 USD. Our service includes installation and basic configuration of the LoyaltyLion Shopify app.","why":"installation and basic configuration only: no rewards, tiers, referral set-up or styling"},{"provider":"PeoplePerHour seller (Brazil)","url":"https://www.peopleperhour.com/hourlie/design-a-customer-loyalty-programme-for-your-business/1138519","figure":130,"currency":"GBP","basis":"one-off","unit":null,"kind":"marketplace","quote":"Design a customer loyalty programme for your business, £130: I design a simple loyalty programme with clear rules, rewards and messages, built around your margins and your customers.","why":"designs the rules and messages only; no app set up or styled"}]}