# Loyalty and referral programme setup

> Loyalty and referral programme setup at ellul.ai: £395, a fixed price agreed in writing before work starts, never charged by the hour. A shop wanting more repeat orders from past customers.

- Price: £395 (one-off)
- Time: 3 to 5 days
- Page: https://ellul.ai/services/loyalty-referral-programme

## What is included
- Smile.io, LoyaltyLion or similar app set up
- Points, rewards and VIP tiers set to your margins
- Refer-a-friend rewards and tracking switched on
- Widget styled and launch email written

## What other providers charge
2 comparable published prices read; too few for a median. Every price with its source: https://ellul.ai/services/loyalty-referral-programme/readings.json

## How many people are asking for it
76 posts on Reddit asked to hire someone for loyalty and referral programme setup between November 2025 and November 2026, 14 of them in the last 90 days, most on r/freelance_forhire, r/forhire, r/B2BForHire.

## Paid separately, at cost
- The loyalty app's plan, paid to Smile.io, LoyaltyLion or similar directly
- The cost of the rewards your customers redeem, such as discounts

## What the buyer supplies
- Admin access to your store
- Your margins and how much you are willing to give back in rewards
- Your logo, colours and tone for the widget and launch email

## What the price does not cover
- Repeat orders depend on your customers; no one can promise a lift
- Referral invites go from your customers' own links, not bulk emails sent by the shop
- One shop and one loyalty app

## Rules that apply
- Since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 (Schedule 20) bans commissioning a fake consumer review or one that conceals the fact it has been incentivised, and publishing reviews in a misleading way, such as removing negative ones while publishing positive ones. Source: [Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13](https://www.legislation.gov.uk/ukpga/2024/13/schedule/20)

## A cheaper way to do it
- Smile.io's Free plan includes points and referrals for up to 200 monthly orders; VIP tiers need a paid plan. Source: [Smile.io pricing](https://smile.io/pricing)

Get a written fixed quote: https://ellul.ai/services/loyalty-referral-programme#quote