{"service":{"id":"local-services-ads","name":"Google Local Services Ads","url":"https://ellul.ai/services/local-services-ads"},"ellul_ai":{"price":295,"currency":"GBP","basis":"one-off","unit":null,"includes":["Local Services Ads profile set up with services and areas","Licence, insurance and ID documents gathered for Google","Budget, hours and job types set to match your capacity","Shown how to report poor leads to Google and reply quickly"],"time":"2 to 3 days, then Google's checks"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":2,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[{"provider":"99 Calls (LOVINE, INC., Florida)","url":"https://99calls.com/Google-LSA.htm","figure":299,"currency":"USD","gbp":224.25,"basis":"one-off","unit":null,"kind":"agency","quote":"\"Pay a low one-time setup fee of just $299.\" (account creation, verification help including background check, license and insurance, profile, service areas and job types, budget, lead notifications)"},{"provider":"Humble Brand Marketing (Purcellville, Virginia)","url":"https://hbm-website.pages.dev/services/local-services-ads","figure":499,"currency":"USD","gbp":374.25,"basis":"one-off","unit":null,"kind":"agency","quote":"\"$499 one-time setup\""}],"facts":{"pay_separately":["Google's charge for each valid lead, paid to Google directly"],"needs_from_you":["Licence, insurance and ID documents for the business and its owner","Your service areas, job types, opening hours and weekly budget","A billing account with Google, in your business's name"],"limits":["Google decides verification and the badge; the fee covers the setup, not the outcome","Only in the categories and areas Google offers these ads","Lead volume and cost are set by Google and your budget; none are promised"],"rules":[{"fact":"In the UK, Google offers Local Services Ads nationwide for trades such as plumbers, electricians, roofers and cleaners, and for lawyers and estate agents in Greater London only.","source_name":"Google Local Services Help: Getting started with Local Services Ads, United Kingdom","source_url":"https://support.google.com/localservices/answer/6224841?hl=en-GB&co=GENIE.CountryCode%3DGB"},{"fact":"Google charges for each valid lead and does not charge for leads it decides are invalid or low quality at first contact; it says lead credits are not available to advertisers in EMEA.","source_name":"Google Local Services Help: How leads work","source_url":"https://support.google.com/localservices/answer/7195435?hl=en"}],"cheaper_route":[{"fact":"A business can sign up for Local Services Ads itself online through Google's Get started option, or contact Google's sales team for help creating the account.","source_name":"Google Local Services Help: Getting started with Local Services Ads, United Kingdom","source_url":"https://support.google.com/localservices/answer/6224841?hl=en-GB&co=GENIE.CountryCode%3DGB"}]},"not_counted":[{"provider":"WebFX","url":"https://www.webfx.com/ppc/pricing/","figure":750,"currency":"USD","basis":"monthly","unit":null,"kind":"agency","quote":"PPC Services Starting at $750/month; Google Local Services Ads is listed in the plan table (tier coverage not stated).","why":"a different basis, unit or currency"},{"provider":"99 Calls (LOVINE, INC., Florida)","url":"https://99calls.com/Google-LSA.htm","figure":149,"currency":"USD","basis":"monthly","unit":null,"kind":"agency","quote":"\"Your Low $149 Monthly Management Fee Includes:\" (budget management, lead monitoring and disputes, weekly reporting)","why":"a different basis, unit or currency"},{"provider":"Humble Brand Marketing (Purcellville, Virginia)","url":"https://hbm-website.pages.dev/services/local-services-ads","figure":450,"currency":"USD","basis":"monthly","unit":null,"kind":"agency","quote":"\"From $450 to $650/mo management\"; \"Lead budget is separate, paid to Google.\"","why":"a different basis, unit or currency"}]}