# Lead magnet, ebook or white paper

> Lead magnet, ebook or white paper at ellul.ai: £445, a fixed price agreed in writing before work starts, never charged by the hour. Businesses that want a guide worth swapping an email address for

- Price: £445 (one-off)
- Time: 1 to 2 weeks
- Page: https://ellul.ai/services/lead-magnet

## What is included
- Topic, outline and research agreed with you first
- Up to 3,000 words written for your buyers
- Designed as a branded PDF with a cover
- One round of changes

## What other providers charge
Other providers publish a median of £441 across 6 comparable prices (middle half £188.63 to £1,766.25). Every price with its source: https://ellul.ai/services/lead-magnet/readings.json

## How many people are asking for it
368 posts on Reddit asked to hire someone for lead magnet, ebook or white paper between November 2025 and November 2026, 161 of them in the last 90 days, most on r/freelance_forhire, r/forhire, r/B2BForHire.

## What the buyer supplies
- Your topic ideas, notes and any figures you want used
- Your logo, colours and fonts
- Feedback on the outline before writing starts

## What the price does not cover
- Up to 3,000 words and one round of changes
- No interviews; research is from published sources and your own material
- The sign-up page and the emails that deliver the guide are separate services

## Rules that apply
- PECR regulation 22 bars a business from sending marketing emails to individuals who have not consented, unless it got their details in a sale or negotiations for one, the emails are about similar products and they were given a simple way to refuse. Source: [legislation.gov.uk: Privacy and Electronic Communications (EC Directive) Regulations 2003, regulation 22](https://www.legislation.gov.uk/uksi/2003/2426/regulation/22)
- UK GDPR Article 7(4) says that when judging whether consent was freely given, utmost account is taken of whether a service was made conditional on consent to processing it does not need. Source: [legislation.gov.uk: UK GDPR Article 7, conditions for consent](https://www.legislation.gov.uk/eur/2016/679/article/7)

Get a written fixed quote: https://ellul.ai/services/lead-magnet#quote