{"service":{"id":"google-shopping-ads","name":"Google Shopping and Performance Max","url":"https://ellul.ai/services/google-shopping-ads"},"ellul_ai":{"price":549,"currency":"GBP","basis":"monthly","unit":null,"includes":["Merchant Center set up and product feed errors fixed","Shopping and Performance Max campaigns built and managed","Product titles and attributes improved in the feed","Monthly report on sales and return on ad spend"],"time":"Monthly, rolling"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":5,"median_gbp":562.5,"p25_gbp":500,"p75_gbp":845},"counted":[{"provider":"ShopWired (Advanced package)","url":"https://www.shopwired.co.uk/ppc-packages","figure":495,"currency":"GBP","gbp":495,"basis":"monthly","unit":null,"kind":"platform","quote":"£495.00 + VAT / month, Suitable for budgets up to £1000 per month: ongoing management of your existing shopping campaigns"},{"provider":"Opace (Birmingham)","url":"https://opace.agency/services/paid-advertising/google-shopping/","figure":500,"currency":"GBP","gbp":500,"basis":"monthly","unit":null,"kind":"agency","quote":"Our management fees start from £500 per month for smaller catalogues."},{"provider":"WebFX","url":"https://www.webfx.com/ppc/pricing/","figure":750,"currency":"USD","gbp":562.5,"basis":"monthly","unit":null,"kind":"agency","quote":"PPC Services Starting at $750/month (Lite tier, $100 to $5,000 ad spend: $750 progressive monthly management cost); Google Shopping is listed as included in all three tiers."},{"provider":"The Good Marketer (London)","url":"https://thegoodmarketer.co.uk/what-we-do/google-shopping-management/","figure":845,"currency":"GBP","gbp":845,"basis":"monthly","unit":null,"kind":"agency","quote":"Starter £845 per month + VAT, 13 hours, 6-month minimum term; \"Package Excludes Any Advertising Spend\" (on its Google Shopping management page; the packages are its general ones)"},{"provider":"AdTurbo (Lucky Turbo Ltd, Manchester)","url":"https://adturbo-v1.pages.dev/services/ecommerce","figure":849,"currency":"GBP","gbp":849,"basis":"monthly","unit":null,"kind":"agency","quote":"Foundation: £849 a month, no performance fee, £689 setup, 3-month minimum then rolling; all tiers include Shopping, Performance Max and search campaign management (prices exclude VAT)"}],"facts":{"pay_separately":["Your Google Ads spend, paid to Google directly","Any paid feed app for your shop platform, at cost"],"needs_from_you":["Admin access to your Google Ads and Merchant Center accounts","Admin access to your shop so the feed and site can be verified","Your margins or target return on ad spend"],"limits":["Ad spend is not in the fee","Google approves or disapproves each product; the feed fix is our work, approval is Google's","No set return on ad spend can be promised"],"rules":[{"fact":"Google says all advertisers will eventually have to complete advertiser verification of their identity or business operations; until then some ads may be restricted, and in some cases the account is paused.","source_name":"Google Advertising Policies Help: About the advertiser verification program","source_url":"https://support.google.com/adspolicy/answer/9703665"}],"cheaper_route":[{"fact":"Products in Google Merchant Center can appear at no cost in free listings on the Shopping tab, Google Search, Maps and YouTube, though Google does not promise they will be shown.","source_name":"Google Merchant Center Help: About free listings","source_url":"https://support.google.com/merchants/answer/9199328"}]},"not_counted":[{"provider":"SAYU (Stockton-on-Tees)","url":"https://www.sayu.co.uk/blog/google-shopping-and-product-listing-ads.html","figure":149,"currency":"GBP","basis":"monthly","unit":null,"kind":"agency","quote":"Our PPC management service fee, including PLAs, is 10% of your monthly Google spend; with a minimum of £149 + VAT per month.","why":"a percentage of ad spend with a minimum, on a page dated July 2015"}]}