{"service":{"id":"digital-pr-campaign","name":"Digital PR campaign","url":"https://ellul.ai/services/digital-pr-campaign"},"ellul_ai":{"price":2395,"currency":"GBP","basis":"one-off","unit":null,"includes":["A story built from data you own or we gather","Pitched to journalists and writers in your field","Every piece of coverage and every link reported with its page","No paid placements; what runs is each editor's decision"],"time":"4 to 6 weeks"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":1,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[{"provider":"The Digital PR Agency (London)","url":"https://digitalpragency.com/digital-pr-packages/","figure":2400,"currency":"GBP","gbp":2400,"basis":"one-off","unit":null,"kind":"agency","quote":"ENTRY LEVEL: \"Package total £2,400\", \"One off payment\", \"5+ LINKS\", \"Guaranteed links\", \"DR35+\", \"Tailored outreach\", \"Journalist stories\", \"1-3 campaigns\""}],"facts":{"pay_separately":["Any commissioned survey or poll, paid to the research company directly"],"needs_from_you":["Any data you own, or access to it","A spokesperson for quotes and interviews","Quick sign-off on the story and the press release"],"limits":["No coverage or number of links is promised; each editor decides what runs","No paid placements are bought, so a story may earn less coverage than hoped","Pitching runs over the 4 to 6 weeks of the campaign"],"rules":[{"fact":"Google's spam policies treat buying or selling links for ranking, including exchanging money for links or posts that contain links, as link spam unless the links are marked nofollow or sponsored.","source_name":"Google Search Central: Spam policies for Google web search","source_url":"https://developers.google.com/search/docs/essentials/spam-policies"}],"cheaper_route":[]},"not_counted":[{"provider":"Bulldog Digital Media (London)","url":"https://bulldogdigitalmedia.com/digital-pr-packages/","figure":450,"currency":"GBP","basis":"per-item","unit":"per placement, paid when live","kind":"agency","quote":"Pay-per-placement: \"£450\" per placement, \"Only pay when live\", \"DR 50+ publication backlink\", \"Zero upfront & hidden fees\"","why":"a different basis, unit or currency"},{"provider":"Bulldog Digital Media (London)","url":"https://bulldogdigitalmedia.com/digital-pr-packages/","figure":2600,"currency":"GBP","basis":"monthly","unit":null,"kind":"agency","quote":"3 month PR & link package: \"£2,600\" per month, \"10x DR 30-70 backlinks\", \"2x DR 50+ PR placements\", \"Content & reporting included\"","why":"a different basis, unit or currency"}]}