{"service":{"id":"call-tracking","name":"Call tracking setup","url":"https://ellul.ai/services/call-tracking"},"ellul_ai":{"price":195,"currency":"GBP","basis":"one-off","unit":null,"includes":["Tracking numbers for each ad channel and your website","Numbers swap on your site to show which source rang","Calls sent to Google Ads and GA4 as conversions","Call recording with a clear notice to callers"],"time":"2 to 3 days"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":1,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[{"provider":"Tao Digital Marketing (Bolton), Dynamic Call Tracking","url":"https://services.taodigitalmarketing.com/products/dynamic-call-tracking","figure":150,"currency":"GBP","gbp":150,"basis":"one-off","unit":null,"kind":"platform","quote":"A one-off setup charge of £150.00 covers installing the tracking code and configuring your number pool."}],"facts":{"pay_separately":["The call tracking software subscription and any setup fee, paid to the provider","Tracking numbers and call minutes, billed by the provider"],"needs_from_you":["Admin access to Google Ads and GA4","Access to your website or Tag Manager","The phone number calls should ring through to"],"limits":["Calls are credited to the source the software detects; some calls cannot be matched","Managing the ad campaigns themselves is not included","Number availability and call costs are set by the tracking provider"],"rules":[{"fact":"UK GDPR Article 13 requires whoever collects personal data from a person, such as a call recording, to give their identity and contact details, the purpose, the legal basis and how long it is kept, at the time it is collected.","source_name":"UK GDPR, Article 13","source_url":"https://www.legislation.gov.uk/eur/2016/679/article/13"}],"cheaper_route":[{"fact":"For calls from Google Ads, Google's website call tracking swaps the number on your site for Google forwarding numbers without any cost, in eligible countries.","source_name":"Google Ads Help: Set up tracking calls to a phone number on a website","source_url":"https://support.google.com/google-ads/answer/6095883"}]},"not_counted":[{"provider":"PeoplePerHour seller (email, Form, & Phone Call Conversion Tracking for Google Ads)","url":"https://www.peopleperhour.com/hourlie/email-form-phone-call-conversion-tracking-for-google-ads/1007002","figure":35,"currency":"GBP","basis":"one-off","unit":null,"kind":"marketplace","quote":"The page's own offer data reads \"price\":\"35\",\"priceCurrency\":\"GBP\"; \"Conversion Tracking Setup for Emails ... Booking Form Tracking\" and phone calls as Google Ads conversions","why":"smaller scope: Google Ads call conversions only, no tracking numbers or number swap"}]}