# Call tracking setup

> Call tracking setup at ellul.ai: £195, a fixed price agreed in writing before work starts, never charged by the hour. A business that takes enquiries by phone and spends on ads

- Price: £195 (one-off)
- Time: 2 to 3 days
- Page: https://ellul.ai/services/call-tracking

## What is included
- Tracking numbers for each ad channel and your website
- Numbers swap on your site to show which source rang
- Calls sent to Google Ads and GA4 as conversions
- Call recording with a clear notice to callers

## What other providers charge
1 comparable published price read; too few for a median. Every price with its source: https://ellul.ai/services/call-tracking/readings.json

## How many people are asking for it
23 posts on Reddit asked to hire someone for call tracking setup between November 2025 and November 2026, 7 of them in the last 90 days, most on r/freelance_forhire, r/B2BForHire, r/googleads.

## Paid separately, at cost
- The call tracking software subscription and any setup fee, paid to the provider
- Tracking numbers and call minutes, billed by the provider

## What the buyer supplies
- Admin access to Google Ads and GA4
- Access to your website or Tag Manager
- The phone number calls should ring through to

## What the price does not cover
- Calls are credited to the source the software detects; some calls cannot be matched
- Managing the ad campaigns themselves is not included
- Number availability and call costs are set by the tracking provider

## Rules that apply
- UK GDPR Article 13 requires whoever collects personal data from a person, such as a call recording, to give their identity and contact details, the purpose, the legal basis and how long it is kept, at the time it is collected. Source: [UK GDPR, Article 13](https://www.legislation.gov.uk/eur/2016/679/article/13)

## A cheaper way to do it
- For calls from Google Ads, Google's website call tracking swaps the number on your site for Google forwarding numbers without any cost, in eligible countries. Source: [Google Ads Help: Set up tracking calls to a phone number on a website](https://support.google.com/google-ads/answer/6095883)

Get a written fixed quote: https://ellul.ai/services/call-tracking#quote