{"service":{"id":"brand-naming","name":"Business and product naming","url":"https://ellul.ai/services/brand-naming"},"ellul_ai":{"price":495,"currency":"GBP","basis":"one-off","unit":null,"includes":["A shortlist of 10 names fitted to your brief","Each checked against the company and trade mark registers","Domain and social handle availability for each name","A short reason for every name on the list"],"time":"1 to 2 weeks"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":4,"median_gbp":486.75,"p25_gbp":224.25,"p75_gbp":843},"counted":[{"provider":"Atom (naming contests)","url":"https://www.atom.com/pricing","figure":299,"currency":"USD","gbp":224.25,"basis":"one-off","unit":null,"kind":"marketplace","quote":"Bronze: $299 (expected 300+ entries, matching .com checked automatically); Gold $449; Platinum $749"},{"provider":"Naming Force","url":"https://www.namingforce.com/","figure":299,"currency":"USD","gbp":224.25,"basis":"one-off","unit":null,"kind":"marketplace","quote":"Human Sprint: $299. Turn a real brief and AI shortlist into a focused human creative contest"},{"provider":"LogoGinni (on Dribbble)","url":"https://dribbble.com/services/search/brand-naming","figure":999,"currency":"USD","gbp":749.25,"basis":"one-off","unit":null,"kind":"marketplace","quote":"Strategic Brand Naming For Modern Brands, LogoGinni, $999"},{"provider":"STUDIO MD (on Dribbble)","url":"https://dribbble.com/services/search/brand-naming","figure":1499,"currency":"USD","gbp":1124.25,"basis":"one-off","unit":null,"kind":"marketplace","quote":"Brand Naming Research AND Definition, STUDIO MD, $1,499"}],"facts":{"pay_separately":["Domain registration and yearly renewals, paid to the registrar","Trade mark filing fees, paid to the trade mark office","Company registration fees, paid to the company registry"],"needs_from_you":["A brief: what you do, who for, the tone you want and names you like","The markets and languages the name must work in"],"limits":["A register search is a first screen, not legal clearance of a name","The trade mark office decides whether a mark is registered","Names for sale on name marketplaces are not offered"],"rules":[{"fact":"Companies House lists sensitive words, such as 'Bank' or 'Royal', that need a letter of non-objection from a named body before they can be used in a UK company name.","source_name":"GOV.UK: Incorporation and names, Annex A (sensitive words)","source_url":"https://www.gov.uk/government/publications/incorporation-and-names/annex-a-sensitive-words-and-expressions-or-words-that-could-imply-a-connection-with-government"},{"fact":"The UK IPO publishes each trade mark application in its journal so anyone can oppose it; with no issues, registration usually takes about 3 to 4 months from application.","source_name":"GOV.UK: How to register a trade mark, what happens after you apply","source_url":"https://www.gov.uk/how-to-register-a-trade-mark/what-happens-after-you-apply"}],"cheaper_route":[]},"not_counted":[]}