# Business and product naming

> Business and product naming at ellul.ai: £495, a fixed price agreed in writing before work starts, never charged by the hour. New businesses and products that need a name before a logo

- Price: £495 (one-off)
- Time: 1 to 2 weeks
- Page: https://ellul.ai/services/brand-naming

## What is included
- A shortlist of 10 names fitted to your brief
- Each checked against the company and trade mark registers
- Domain and social handle availability for each name
- A short reason for every name on the list

## What other providers charge
Other providers publish a median of £486.75 across 4 comparable prices (middle half £224.25 to £843). Every price with its source: https://ellul.ai/services/brand-naming/readings.json

## How many people are asking for it
281 posts on Reddit asked to hire someone for business and product naming between November 2025 and November 2026, 111 of them in the last 90 days, most on r/GoogleMyBusiness, r/DesignJobs, r/freelance_forhire.

## Paid separately, at cost
- Domain registration and yearly renewals, paid to the registrar
- Trade mark filing fees, paid to the trade mark office
- Company registration fees, paid to the company registry

## What the buyer supplies
- A brief: what you do, who for, the tone you want and names you like
- The markets and languages the name must work in

## What the price does not cover
- A register search is a first screen, not legal clearance of a name
- The trade mark office decides whether a mark is registered
- Names for sale on name marketplaces are not offered

## Rules that apply
- Companies House lists sensitive words, such as 'Bank' or 'Royal', that need a letter of non-objection from a named body before they can be used in a UK company name. Source: [GOV.UK: Incorporation and names, Annex A (sensitive words)](https://www.gov.uk/government/publications/incorporation-and-names/annex-a-sensitive-words-and-expressions-or-words-that-could-imply-a-connection-with-government)
- The UK IPO publishes each trade mark application in its journal so anyone can oppose it; with no issues, registration usually takes about 3 to 4 months from application. Source: [GOV.UK: How to register a trade mark, what happens after you apply](https://www.gov.uk/how-to-register-a-trade-mark/what-happens-after-you-apply)

Get a written fixed quote: https://ellul.ai/services/brand-naming#quote