{"service":{"id":"attribution-setup","name":"Marketing attribution setup","url":"https://ellul.ai/services/attribution-setup"},"ellul_ai":{"price":595,"currency":"GBP","basis":"one-off","unit":null,"includes":["UTM rules and links for every channel you run","Lead source saved against every enquiry in your CRM","Sales sent back to Google and Meta as conversions","One report showing which channels bring paying customers"],"time":"1 to 2 weeks"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":0,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[],"facts":{"pay_separately":["Your CRM plan, paid to its provider","Attribution software, such as Ruler Analytics, if you choose it"],"needs_from_you":["Admin access to your CRM, Google Ads and Meta ad accounts","A cookie banner that records each visitor's choice"],"limits":["Assumes analytics and conversion tracking are already set up","Attribution is an estimate; Google and Meta each count conversions by their own rules"],"rules":[{"fact":"Since 5 February 2026 UK PECR (Schedule A1) allows cookies without consent only for listed purposes, such as strictly necessary use and site statistics with a free way to object; none of them covers advertising.","source_name":"legislation.gov.uk: PECR 2003, Schedule A1","source_url":"https://www.legislation.gov.uk/uksi/2003/2426/schedule/A1"},{"fact":"Google's EU user consent policy requires sites using its products to get valid consent from EEA, UK and Swiss users for cookies where the law requires it and for personal data used to personalise ads.","source_name":"Google: EU user consent policy","source_url":"https://www.google.com/about/company/user-consent-policy/"}],"cheaper_route":[]},"not_counted":[]}