{"service":{"id":"ab-testing","name":"A/B testing programme","url":"https://ellul.ai/services/ab-testing"},"ellul_ai":{"price":1195,"currency":"GBP","basis":"monthly","unit":null,"includes":["Up to 2 tests a month, planned from your analytics","Test variants built in your testing tool","Results checked for significance before any decision","Monthly report with what to keep and what to test next"],"time":"Monthly, rolling"},"read_on":"2026-11-06","fx_to_gbp":{"GBP":1,"USD":0.75,"EUR":0.86},"market":{"counted":2,"median_gbp":null,"p25_gbp":null,"p75_gbp":null},"counted":[{"provider":"Opace (UK)","url":"https://opace.agency/services/digital-experience/ab-testing/","figure":800,"currency":"GBP","gbp":800,"basis":"monthly","unit":null,"kind":"agency","quote":"Our A/B testing services start from £800 per month for smaller programmes and scale based on test velocity, traffic volumes and complexity."},{"provider":"Tenet (London)","url":"https://wearetenet.com/uk/growth/conversion-rate-optimization-services","figure":1500,"currency":"GBP","gbp":1500,"basis":"monthly","unit":null,"kind":"agency","quote":"Our Conversion Rate Optimisation services in London start at £1,500 per month."}],"facts":{"pay_separately":["Your testing tool licence, such as VWO or Convert, paid to the vendor"],"needs_from_you":["Access to your analytics and your testing tool","Access to your site or tag manager to install the tool","Your cookie consent set-up, so the tool runs within it"],"limits":["Up to 2 tests a month; no uplift in conversions is promised","A site needs enough traffic and conversions for a test to reach significance","Design or development beyond the test variants is quoted"],"rules":[{"fact":"Since 5 February 2026 UK PECR Schedule A1 has required consent for cookies unless an exception applies, such as statistics collected to improve a website, given clear information and a free, simple way to object.","source_name":"Privacy and Electronic Communications (EC Directive) Regulations 2003, Schedule A1","source_url":"https://www.legislation.gov.uk/uksi/2003/2426/schedule/A1"}],"cheaper_route":[]},"not_counted":[{"provider":"Opace (UK)","url":"https://opace.agency/services/digital-experience/conversion-rate-optimisation/","figure":1000,"currency":"GBP","basis":"monthly","unit":null,"kind":"agency","quote":"Our CRO services start from £1,000 per month for smaller programmes and scale based on testing volume.","why":"Same provider as the A/B testing reading, and a broader CRO programme; counted once."}]}